Latest Local Tv Advertising News

Google is making TV commercials more like internet ads
It looks like Google wants to bring TV ads into the 21st century. The company has quietly announced a new local advertising service for Google Fiber that will make TV ads behave a lot more like internet ads. Using data from its set-top-boxes, Google …
Read more on The Verge

Broadcast TV: A lot to see for free
So on a neighbor's advice, he ordered a standard broadcast antenna from the local Radio Shack, had it installed in his attic, and was blown away by how much programming he got. …. “I think in an hour, we get about five minutes worth of advertising time.
Read more on Wichita Eagle

Latest Local Tv Advertising News

This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals
Jeff Wysaski, a comedian known for his work on Pleated Jeans and Obvious Plant, this week put his design skills to work and created a slew of Black Friday fliers, placing the poster-style ads at a local Target. (It's unclear which location had the …
Read more on Adweek

Latest Local Tv Advertising News

Local advertising agency's growth spurs need for new space in Plant 64
The Variable's offerings include brand strategy, creative platforms, ideas, tactics, and integrated media planning and buying. Its clients include local and international companies, including Lowes Foods, based in Winston-Salem; Spin Master, of Toronto …
Read more on Winston-Salem Journal

Groupon CEO opens up about his vision for the online deals company — Exclusive
A month into his new role as CEO of Groupon, Rich Williams sounds energized — and most important — intently aware of the challenges he faces running a company that has struggled to find success. In an interview Wednesday, Williams sounded like a man …
Read more on Chicago Business Journal

Super PAC spending takes over early states
In New Hampshire, more than $ 20 million of the roughly $ 27 million in TV and radio advertising planned for December and January comes from groups supporting individual candidates, rather than their campaigns. A super PAC aligned with Republican Jeb …
Read more on USA TODAY

Latest Local Tv Advertising News

What would aliens learn from our advertising industry?
In this Q&A with Mumbrella Asia's editor Robin Hicks, Catchpole talks about where the best advertising in the region is coming from now, why going local doesn't always work, the impact of shrinking budgets on creativity, and the “slap in the face' that …
Read more on Mumbrella Asia

Amex: 'Programmatic TV Is Still A Very Manual Process'
“Video is not just a way to drive efficient conversion,” David Szahun, director of US media and digital partnerships for American Express, said Tuesday in a fireside discussion at the Videonuze Programmatic Video & TV Advertising Summit. … “It was …
Read more on AdExchanger

Acxiom Buys Allant's Advanced-Ad Business
Acxiom Corp, the data analytics firm, has acquired the advanced-advertising unit of Allant Group, a third-party data shop focused on advertising and marketing and whose pay-TV customers include Comcast, Dish Network and Charter Communications, …
Read more on Multichannel News

Cablevision, other pay-TV operators find new earnings opportunity in advanced
Cablevision, for example, said it brought in $ 32 million in the third quarter of 2014 from selling local ads that are served to viewers via addressable data from set-top boxes. How is advanced advertising changing the game for pay-TV operators? Daniel …
Read more on FierceOnlineVideo

Kasich after Trump, but to what end?

Kasich after Trump, but to what end?
Kasich's super-PAC — which is not legally allowed to coordinate with his official campaign — declared on Thursday that it is targeting Trump with a $ 2.5 million effort in New Hampshire dominated by negative TV ads. That brought a barrage of a dozen …
Read more on Columbus Dispatch

Johnston Press strikes three-year Sky deal for local TV ads
“Being able to now offer customers across our portfolio the chance to advertise on television to a local, relevant Sky audience is a hugely attractive proposition and further enhances our attractive multimedia advertising offering,” said the Johnston …
Read more on The Guardian

Political Ads Keep Saving Local TV
Political advertising spending on TV is projected to hit $ 4.4 billion in the 2016 election cycle, up from $ 3.8 billion in 2012, according to Kantar Media's Campaign Media Analysis Group, with about three-quarters of that going to local broadcast stations.
Read more on Bloomberg View

Ohio Politics Now: Kasich walks back idea to create new agency to spread Judeo

Ohio Politics Now: Kasich walks back idea to create new agency to spread Judeo
New ad: Kasich's super PAC New Day for America has a new ad, part of a multimillion dollar buy from October until February in New Hampshire. “This is the eighth TV ad to air since early July and the second to emphasize John Kasich's foreign policy …
Read more on Columbus Dispatch

Fantasy sports to stay in Mass. with new rules, AG says
BOSTON —Daily fantasy sports companies like FanDuel and Boston-based DraftKings would be allowed to continue operating in Massachusetts, but with age and advertising restrictions, disclosure requirements and other new rules proposed Thursday by …
Read more on WCVB Boston